Whether you love it or you hate it, public speaking is by far one of the most feared ‘marketing’ activities that lawyers can ever be asked to do. Yet it is also one of the most important and most powerful skills you can master in your legal career.
Whether you love it or you hate it, public speaking is by far one of the most feared ‘marketing’ activities that lawyers can ever be asked to do. Yet it is also one of the most important and most powerful skills you can master in your legal career.
The legal marketing movement in Australia has come along way in the past 10 years but clearly there are still some lawyers for whom the word ‘marketing’ is either a dirty word or reserved for ‘random acts of lunch’. Thanks to globalisation, competition for legal services is heating up and lawyers who understand the importance of ‘personal branding’ will reap the real rewards!
So, what do Justice Kirby, Bernard Salt and the Candlestick Maker all have in common and what does that have to do with Talent Development? Let me explain.
Now, if there is one thing that many of us can never (and I mean never!) be accused of is spending too much time on planning our careers. How many are guilty of that last minute panic on the eve of their performance review or career planning meeting??? Okay, so you may not be one [...]