What makes someone choose you when there are ten other people offering the same service? In this episode of Friends in Law, Alex sits down with Jason from Superpower Portraits for a conversation about branding, belief, differentiation, and why trust is not something you manufacture, but something that grows when you remove uncertainty. Jason shares how one awkward meeting in Dubai forced him to confront a hard truth. He knew his work mattered, but he couldn’t clearly explain why. That moment sent him down a much deeper path, figuring out how to communicate not just what he does, but what sits underneath it. The values, beliefs, and personal convictions that make someone’s work feel distinctive rather than just competent. Together, Alex and Jason explore what this means for lawyers, especially in a profession where so much communication sounds polished, credible, and technically strong, but often feels interchangeable. They unpack why credentials and expertise are only the baseline, how lawyers can communicate the human outcome of their work, and why the strongest professional brands are built not on performance, but on clarity. From client relationships and interviews to bios, websites, and personal positioning, this episode is a thoughtful look at what it really means to connect with people in a way that feels honest, memorable, and aligned. Jason also shares why he thinks confidence is overrated, why “trusted advisor” is not the goal, and how asking better questions about belief, identity, and feeling can completely shift the way you talk about your work. If you have ever struggled to explain your value without sounding rehearsed, overly polished, or like everyone else in your field, this conversation is for you. Extra Links Identity Alchemy - https://bit.ly/4rIbKay Vision & Values Alignment Guide - https://bit.ly/3OjzjYR Small Hinges Swing Big Doors - Behavioural Branding 'Swipe File' - https://bit.ly/4tJHGxk 5 Powerful Habits that Attract Fully Aligned Clients - https://bit.ly/4bJSNzL 13 Questions to Ask When Hiring a Photographer (beyond "What does it cost?" and "What do I get?") - https://bit.ly/4qxwhh8 Topics Personal branding for lawyers Trust and credibility Lawyer bios and LinkedIn profiles Differentiation in professional services Client connection and communication Brand positioning Identity, belief and values Authenticity in legal careers Professional storytelling Career development in law Enjoyed the podcast? Share and Enjoy! Please don't forget to leave a rating via Apple Podcasts Never miss a drop by subscribing on Apple Podcasts or Spotify If you want to talk about your career in law reach out to us here Or why not connect with Alex on LinkedIn Credits Host : Alex Correa - Career Coach in Law Brought to you by Alex Correa Executive With thanks to our guest : Jason Malouin Superpower Portraits Friends in Law is edited and produced by Dayera Creativ e

In this final episode of Friends in Law for 2022, Marcus explains the lessons such a huge physical challenge share with the daily challenges of life and career, the role senior lawyers must play in a post-pandemic office and the slowly tipping scales of work/life balance that can only come when you truly enjoy what you do.

Karen is the first non-lawyer to feature in the Friends in Law podcast because her insights into this powerful platform are helpful no matter what age or stage your legal profession is at. From thought leadership (“is not for everyone”) to the basics of using good photos (“you wouldn’t walk into a room with a paper bag on your head!”) to cheering others on from the sidelines even if you’re not ready to commit the time to regular posts.

In this episode of Friends in Law, Bill Ash shares some of his own work and life experience, his thoughts on leadership and seniority and navigating personal and professional relationships.

In this episode of Friends In Law, Alex Correa sits down with Kara Cook in her Morningside Ward Office where she shares her career path from family lawyer to politics, and everything else in between.

To kick off the 3rd Season of Friends in Law, Alex Correa sits down with Ann-Maree David to talk about all things law, from the evolution of legal careers, marketing, diversity and inclusion and the challenges now faced within the profession.

In this podcast interview, Suzy Cairney speaks to Alex Correa about the family priorities which saw her choose Australia over her homeland Scotland, how helping build something is better than endless litigation and why her eyes light up when she talks about supply chains! Suzy also details the diagnosis which changed her approach without ever changing her attitude.

In this episode of Friends In Law Alex speaks to Helen Kay. A UK qualified lawyer whose commercial law practice has seen her transition from big law to boutiques and plenty of learnings along the way.